Sonoma—there’s something about this town. I’m writing in the evening with the windows propped open. Outside, a summer’s day gives way as a backyard dinner grows quiet and the pleas of crickets echo into something like silence. It’s dark except for the moon, which casts shadows, playing tricks with my imagination and the breeze. In the morning, it’s just a short walk to the vineyards where I’ve gotten used to the way that leaves move—disguising themselves—and the colors the grapes make when they’re ready for pressing.
From the moment we first chatted with Laurence McKee, owner of Turning Point Spa, we were excited and expectant for the work we would do together. After the past 8 months of creating a fresh brand identity for her, transforming her website, designing custom collateral pieces such as business cards and brochures, and continuous collaboration on strategic marketing efforts like social media and SEO, Laurence has become such a valued friend and client of ours and we’re excited to share more about her and her awesome brand with you.
If we have one small piece of formative advice for entrepreneurs and proprietors who are starting businesses and setting out to build memorable brands, it’s this: start with the story first. It sounds simple, but it’s surprisingly uncommon in our world.
As creatives, we spend a lot of time at the computer looking at screens and words and brand assets and social media accounts (more than we’d like to admit). We can work from anywhere and everywhere, so the ability to enliven an environment makes a huge difference in the vibe of any given workday. Enter music. As a self-proclaimed playlist fanatic long before this project, Meghan set out to create a playlist of fresh tunes every month of this year. This is how it turned out.